Tuesday 9 June 2015

1. Research (Professional)

  • Music Videos
The Ballad Of Mona Lisa By Panic! At The Disco

Stylised period steam-punk, if you will, music video.
 Includes parts dedicated to a narrative but is interspersed with shots of the band performing.
 This links the video to the music brilliantly.

Style By Taylor Swift

Art style graphic based music video. Effective with the tone of the music.

The Young Blood Chronicles (full version) By Fall Out Boy

Narrative only music videos, so narrative driven that when put their album worth of music videos in chronological order, they stitch together to make a short film.

Pompeii By Bastille

Again more narrative orientated than anything else, but main protagonist/ lead singer lip sync to parts of the song tying it together with the music.
 Excellent use of shaky camera to engage the audience into the action.
  • Adverts
Compare The Market (Insurance)

Animated advert with long standing characters brand has created.
 Injects empathy as you get to know the protagonists through different ads over a period of time.
 Has a humor and 'cuteness' factor which is appealing, but can come off as annoying which could potentially put consumers off.

Jaguar Car

Very slick, full of celebrity endorsement.
Good use of cinematography and colour correction.
Doesn't overly push the brand, which is refreshing in comparison with most advertisements.

This Girl Can
Positive message and a nice broad range of ethnicity and body type representation, all in a positive light.

  • Short Film
Stanley Pickle

The jumpy-ness of the film creates an uneasy feel, and unique tone throughout. The ideas behind the narrative of this short combined with the visual effects and editing techniques make it, one of the best short films I have ever seen.


SkyBorn (Only the trailer is available online)

Use of language within the script is flawless and makes the piece feel authentic despite it being set in a future dystopia. Excellent use of set and costume design to set the time and place.

PROXiMITY By Ryan Connolly

 Original action based narrative with clever ideas in story and production. Made ingeniously on a small budget. 

Real Gone By Seth Worley

The juxtaposition of the themes of suicide and hopelessness with the almost comedic element makes this short film very individual and its hard to find anything that compares with it. Again it was cleverly made on a small budget.

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