4. Consider Narrative, Genre & Representation

• Music Video

If the music video has a narrative, it should only be slight as it's not a short film. Genre, style, and tone should  fit with the song. Representation of different social groups should be considered.

• Advert

Where representation has to be considered, narrative not as important as you are trying to push and show a brand not a storyline, but potentially the ads could have a mixture to engage audience. There isn't really genres of adverts, they are all cheery and bright, to make the audience feel that there life has improved with the addition of the company s product or service.

• Short Film

Representation should be thought through through carefully as it could convey or de-construct and challenge stereotypes. Narrative is the whole name of the short film game. A good story will make or break a short film, this will determine everything else in the film including the tone, genre, characters, and feel. 

Posts due  23/6/2015