Wednesday 9 December 2015

Evaluation Questions 1, 2, & 3

  • In what ways does your media product use, develop, or challenge forms and conventions of real media products?
My media product will use forms and conventions of real media products. Especially codes from short films, and thriller films.
  • How effective is the combination of your main and ancillary texts?

The combination of my main and ancillary texts will be very effective as I will research into the codes and conventions of existing ones and I will apply these with a compelling twist to make my own.
  • What have you learned from your audience feedback?
My first two questions from my severe i cannot analyse by themselves as they are just who filled out my survey, I can however analyse them in relation to my other question in that I know these are the opinions of 55% females and 43% male people's opinion. I also need to bear in mind that 30% of my survey responses were from people who were 13 or younger, this is not directly my target audience  as I was aiming a little higher for my thriller film (about 14 - 29 years old). The 30 - 60+ bracket also isn't my target audience but these together only add up to about 15% of people who filled in my survey. 

From these questions I can gather that comedy, thriller, and drama are the most popular genres of short film, with the smallest being period/ historical, documentary, romance, and others that were specified. I think that comedy may have been so popular beach of they young age of many of my survey correspondents. My film will not be of the comedy genre but my film will also not be targeting  people of ages 13 and younger. I do not feel as if I could pull of humour in my film as it does not fit, especially slapstick humour of which young people are particularly partial to. I also feel that These young people who filled out my survey were the ones to say that they do not watch short films. It is not so common for younger children to specifically seek out and watch films which are shorter in length as they do not appeal as much to this age range. One may think that younger people would enjoy films that are shorter in length as they have a shorter attention span than most, but this does not seem too be the case. 

The second and third most common answers were 2 - 4 times a week, and 5 - 7 times a week. Interestingly not many people picked the once a week option, despite my personal prediction of ascending numbers for this question. Now that I think about it believe this to be because if someone likes short films then they would watch more than one a fortnight as this isn't a lot, but if people aren't interested then they may watch one or none. A few people even said that they watch short films more than 10 times a fortnight! These are the people that I am trying to appeal to. 
Overwhelmingly the responses came back for this question as on Youtube, with nearly 80% of the replies. I feel that this is because Youtube as a platform is free, easy, and accessible for both content creators and viewers. This is something I need to bare in mind when I am creating my media product,  as the way media pop. in post production I will have to change the formatting to H264, this format is supported by youtube which means it will process faster and provide a smoother viewing experience. Another format is MP4, which is the same as H264, just less compressed. Peoples attention span on Youtube is a lot shorter due to the shear amount of content on the platform. To combat this I will make the into to my film particularly interesting, to retain engagement. I will also keep my film to a shorter length to ensure people watch until the end to get the full picture of my film.  I will also bare in mind that nearly 30% of people said they watched short films on the website Vimeo.  

I have looked at and researched the films written in the free text box for my 5th question. I will take on board what my survey responders liked, including genre, length, target audience, and aesthetic.For the final question of my survey I asked if people could tell me what they specially liked in short films so that I could incorporate these ideas into my own work. Some of the most common responses were quite vague ranging from "anything really" to "entertaining" and "engaging". I understand that this may be partly my fault, leaving the question so open ended and vague. There were however a couple responses with more specific anwsers. Things like "Not so long", "interesting characters", "artsy". The film being shorter in length came up the most often and this is defiantly something I will take on board when making and editing my film, as something my target audience want.


My media product will use forms and conventions of real media products. Especially codes from short films, and thriller films. 
The combination of my main and ancillary texts will be very effective as I will research into the codes and conventions of existing ones and I will apply these with a compelling twist to make my own.


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